WELCOME TO UNDERGROUND FAYRE
Well then… here we go.
If you’re receiving this, you’re amongst the first people to join us on the journey to Underground Fayre.
We’ve spent a long time talking, planning and working out what we actually want from a festival in 2027.
The answer was pretty simple.
Something independent. Something affordable. Something with character. And most importantly, something we’d genuinely want to go to ourselves.
ABOUT US
Underground Fayre might be new, but the people behind it certainly aren’t.
We are a group of previous festival founders and experienced event professionals who have each spent years creating, building and delivering our own festivals and live events.
Along the way our paths crossed. We worked together, shared suppliers, shared ideas and discovered we had a remarkably similar view of what makes a great independent festival.
Between us, we’ve built festivals from the ground up, entertained well over 100,000 people, won awards and developed a reputation we are proud of.
Now we’re bringing that experience together to start something completely new. We’re not trying to recreate our old festivals. Underground Fayre is the next chapter. A new festival, a new home and a chance to take everything we’ve learned over the years and build something special from day one.
THREE STAGES
FOUR DIFFERENT WORLDS
Our new home at Cotswold Airport has given us the opportunity to create four very different festival spaces.
RUNWAY
Our outdoor main stage, sitting in front of one of the more unusual festival backdrops you’re likely to see — a Boeing 747.
HANGAR
Live music and DJs inside a genuine World War II aircraft hangar. An incredible building with its own history and atmosphere — and somewhere we can’t wait to fill with music.
LOST
Head away from the airfield and disappear into the trees. Lost is our intimate forest stage, hidden amongst the woodland and deliberately feeling like you’ve stumbled across something you weren’t supposed to find.
AFFORDABLE BY DESIGN
This matters to us.
Festival prices have risen enormously and we don’t want Underground Fayre to simply follow the trend.
We’ve carefully costed the event and found a venue with existing infrastructure that allows us to deliver the festival properly without passing unnecessary costs onto you.
We’re not interested in squeezing every possible pound out of the weekend. We want to build something sustainable that people can actually afford to come back to year after year.
PRE-SALE TICKETS NOW AVAILABLE
Our first Underground Fayre pre-sale tickets are now available.
These are a limited number of tickets at our lowest price, released before the main Early Bird sale.
No massive launch. No enormous countdown clock. No pretending there are only seven tickets left. Just the first opportunity to join us.
AND THE LINE UP?
Yes. We’ve been busy.
Conversations are happening, offers are going out and the first pieces of the programme are beginning to fall into place.
Our first artist announcements are planned this month! Let us know on Facebook or our social channels who you would like to see at the Fayre.
THIS IS ONLY THE BEGINNING
Over the coming weeks we’ll start revealing more about the stages, entertainment, food and drink, the airfield and some of the slightly questionable ideas we’re currently working on.
For now, have a look around the website, tell your mates and put 9–11 July 2027 in the diary.
Thanks for joining us right at the beginning.
Brace for take-off.