Privacy Policy

Last updated: 13 September 2026

Underground Fayre respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we collect when you use our website, contact us, join our mailing list or purchase tickets, how we use that information, and your rights regarding your personal data.

For the purposes of UK data protection law, the data controller is:

Trading as:

Underground Fayre,
Osbourne Suite,
Imperial & Whitehall,  
23 Colmore Row,
Birmingham, B3 2BS

Email: info@undergroundfayre.com

Website: undergroundfayre.co.uk

Information we collect

We only collect personal information where it is necessary for the operation and promotion of Underground Fayre.

Depending on how you interact with us, this may include:

• Your name
• Email address
• Telephone number, where you choose to provide it
• Information you provide through a contact or enquiry form
• Information you provide when subscribing to our mailing list
• Information relating to ticket purchases and bookings
• Correspondence between you and Underground Fayre
• Basic technical information recorded by our web server, such as IP address, browser type, device type and the date and time a page was accessed

We do not operate customer accounts on this website.

Contact forms and enquiries

If you contact us using a form on the website, by email, or through another contact method, we use the information you provide to respond to your enquiry and deal with any subsequent correspondence.

Our lawful basis for doing this is normally our legitimate interests in responding to enquiries and operating Underground Fayre.

Where an enquiry relates to a booking or agreement with us, we may also process the information because it is necessary to take steps towards, or perform, a contract.

UK data protection law requires organisations to have an appropriate lawful basis for each purpose for which personal information is used.

Mailing list and marketing emails

If you choose to subscribe to the Underground Fayre mailing list, we will use the information you provide to send you news, event information, announcements and other updates relating to Underground Fayre.

Our lawful basis for sending these emails is your consent.

You can unsubscribe at any time by using the unsubscribe link contained in our emails or by contacting us directly.

Withdrawing your consent will not affect the lawfulness of any processing carried out before you withdrew it.

We will not add you to our mailing list simply because you contacted us or bought a ticket unless you have separately agreed to receive marketing communications.

Consent must involve a genuine positive choice and people must be able to withdraw it.

Ticket purchases

Tickets for Underground Fayre are sold using Ticket Tailor.

When you purchase a ticket through the Ticket Tailor service or an embedded Ticket Tailor facility on our website, personal information required to process the booking is collected through Ticket Tailor.

This may include information such as your:

• Name
• Email address
• Ticket type
• Booking details
• Other information necessary to administer your booking

We may receive and use information from Ticket Tailor where necessary to manage your booking, provide admission to the event, communicate important information about the event and provide customer support.

Where we process ticketing information ourselves, our lawful basis will normally be that the processing is necessary for the performance of a contract with you, together with our legitimate interests in administering and operating the event.

Ticket Tailor also processes information in accordance with its own privacy policies and terms.

Payment card information is processed by the relevant payment provider. We do not receive or store your full payment card details on the Underground Fayre website.

How we use your information

We may use personal information to:

• Respond to questions and enquiries
• Manage ticket bookings
• Administer entry to Underground Fayre
• Provide important information relating to the event
• Send newsletters and announcements where you have subscribed
• Deal with complaints or customer service matters
• Maintain records necessary for running the event
• Protect the security and operation of our website
• Meet our legal, regulatory, accounting or administrative obligations

We do not sell your personal information.

Sharing your information

We may share personal information with service providers where this is necessary for them to provide services on our behalf.

These may include:

• Ticketing providers such as Ticket Tailor
• Email and mailing-list providers
• Professional advisers where necessary

We only provide these organisations with information that is necessary for the relevant service.

We may also disclose personal information where required by law or where reasonably necessary to protect our legal rights, prevent fraud, protect the safety of individuals or comply with a lawful request from an authority.

International transfers

Some of the third-party services we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we expect appropriate safeguards to be used in accordance with UK data protection law.

How long we keep your information

We do not keep personal information for longer than necessary.

As a general rule, records relating to enquiries, correspondence, event administration and bookings may be retained for up to five years after they are no longer actively required, unless there is a legal, accounting or operational reason to retain them for a different period.

Mailing-list information will normally be retained until you unsubscribe or otherwise ask us to stop using it.

Some information may need to be retained for longer where required by law or in connection with a legal claim.

Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

However, no internet-based service can guarantee absolute security.

Children

The website is not intended to collect personal information directly from children.

Where information about a child is required in connection with a ticket or attendance at the event, we expect this information to be provided by a parent, guardian or other responsible adult where appropriate.

If you believe that a child has provided personal information to us without appropriate permission, please contact us.

Cookies and third-party services

Our website may contain embedded content or functionality provided by third parties, such as ticketing services.

These third parties may process technical information when their services are used.

Where cookies or similar technologies are used, further information will be provided in our Cookies Policy where applicable.

Links to other websites

Our website may contain links to websites operated by other organisations.

We are not responsible for the privacy practices of external websites. You should review the privacy information provided by those organisations when visiting their websites.

Your data protection rights

Depending on the circumstances, UK data protection law gives you rights over your personal information.

These may include the right to:

• Ask us for a copy of the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your information in certain circumstances
• Ask us to restrict how your information is used
• Object to certain uses of your information
• Withdraw consent where we rely on consent
• Receive certain information in a portable format where applicable

Not every right applies in every situation.

To exercise any of these rights, contact us at: info@undergroundfayre.com

We may need to verify your identity before dealing with a request.

Complaints

If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to resolve the matter.

You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO).

Information about your rights and how to make a complaint is available from the Information Commissioner’s Office.

Changes to this policy

We may update this Privacy Policy from time to time, for example if the services used by the website change or if our legal obligations change.

The latest version will always be published on this page and the date at the top of the policy will show when it was last updated.